FIRST.bet CEO Tom Light discussed the company’s new product UltraCup in an exclusive interview. UltraCup is a player-engagement sportsbook engine designed for the World Cup, integrating tournament standings, knockout brackets, outrights, and Blind Bets into a single betting journey. Light stated that UltraCup reflects the direction in which the company believes sportsbook technology is heading. The product aims to enhance user engagement by combining the tournament experience with betting.
Tom Light, FIRST.bet: “UltraCup reflects exactly where we believe sportsbook technology is going”
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