Midnite has partnered with UK sports podcast The Good, The Bad & The Football for a sponsorship deal during the World Cup. The podcast features former footballers Paul Scholes and Nicky Butt.
Sportradar published a report examining opportunities and challenges for the Latin American sports betting market ahead of the 2026 World Cup. The study focuses on how sportsbooks can leverage expected betting increases to drive customer growth.
Anthony Padley, Head of Trading at Pronet Gaming, discusses how sportsbook trading decisions affect player trust. He emphasizes that consistency, transparency, and balanced risk management are crucial for building long-term customer confidence and brand reputation.
EveryMatrix has partnered with BetAhoy, adding to its UK client base. The deal follows four previous agreements with UK operators over the past year, including BetGoodwin and BetTOM.
Booming Games has partnered with South African operator World Sports Betting to supply its premium gaming content, strengthening its presence in the African market.
DELULU Gaming has selected SOFTSWISS as its strategic technology partner for a private soft launch dinner in London. The event, held alongside iGB London, will introduce DELULU Gaming to select C-level iGaming leaders.