1xPartners, the affiliate program of 1xBet, has released a free manual for affiliates to optimize football traffic during the 2026 World Cup. The guide provides strategies for audience engagement and monetization during the tournament.
1xAffiliates hosted a booth at the MAC Affiliate Conference in Yerevan from May 25-27, giving away a Rolex Datejust 41 and a 12,000 USDT draw. The event gathered affiliate managers, media buyers, and iGaming specialists.
1xBet has partnered with Paris Saint-Germain following the club's Champions League final victory over Arsenal. The operator will leverage the football club's status to promote its brand.