Laurent Lassiaz, CEO of French casino operator Groupe Joa, has stated that iGaming does not pose a threat to the land-based casino sector in France. In an interview with iGaming Business, Lassiaz discussed how social experiences continue to drive attendance at physical casinos, suggesting that the two channels can coexist rather than compete.
Lassiaz emphasized that the social aspect of visiting a casino—interacting with other players, enjoying live entertainment, and experiencing the atmosphere—remains a key draw for customers. He argued that online gambling cannot replicate these elements, which are central to the appeal of land-based venues. According to Lassiaz, rather than cannibalizing foot traffic, iGaming may actually complement the land-based sector by introducing new audiences to gambling who may later visit physical casinos.
The CEO also touched on the regulatory landscape in France, where online casino games are currently prohibited, while land-based casinos operate under strict licensing. This legal distinction has helped protect the land-based industry from direct online competition. However, there have been ongoing debates about potential liberalization of the French iGaming market, which could change the dynamics. Lassiaz expressed confidence that even if online casino were legalized, the unique social experience of land-based venues would sustain their popularity.
Groupe Joa operates several casinos across France, including in popular tourist destinations. The company has invested in enhancing the customer experience through events, dining, and entertainment offerings. Lassiaz noted that these investments have paid off, with attendance remaining strong despite the growth of online gambling options in other European markets.
The interview also explored broader trends in the French gambling market. While sports betting and poker are legal online, casino games remain restricted. This has led to a thriving black market for online casino, which some industry observers argue undermines player protection and tax revenue. Lassiaz acknowledged this issue but maintained that the land-based sector’s strengths should not be underestimated.
Looking ahead, Lassiaz predicted that the French gambling industry would continue to evolve, but that land-based casinos would adapt by focusing on hospitality and entertainment. He suggested that operators should embrace technology to enhance the in-person experience, such as through cashless payments or personalized offers, rather than viewing online as a direct competitor.
The interview with iGaming Business provides insight into the perspective of a major land-based operator in a market where online casino remains illegal. As France considers potential regulatory changes, the views of operators like Groupe Joa will be influential in shaping the future of the industry.