The Hellenic Gaming Commission (EEEP) has taken criminal action against 18 influencers and streamers accused of promoting unlicensed betting platforms. The announcement was made by the regulator’s president, Antonis Bartholomew, during the 4th Greek Online Gaming Day. This move follows the approval of new Greek gambling regulations, signaling a stricter enforcement environment in the country.
The EEEP’s decision to pursue criminal complaints marks a significant escalation in the regulator’s efforts to combat illegal gambling advertising. Influencers and streamers have become a key channel for promoting unlicensed operators, particularly among younger audiences. By targeting these individuals, the Greek regulator aims to disrupt the marketing networks that sustain the black market.
The new Greek gambling regulations, which were recently approved, provide the legal framework for such actions. While the specifics of the regulations have not been detailed in the announcement, they are understood to include stricter rules on advertising and sponsorship, as well as enhanced penalties for violations. The EEEP has been increasingly active in recent months, seeking to align Greece with other European jurisdictions that have cracked down on unlicensed gambling promotion.
Antonis Bartholomew’s remarks at the Greek Online Gaming Day underscore the regulator’s commitment to enforcing the new rules. The event, which brings together industry stakeholders, provided a platform for the EEEP to signal its priorities. The criminal complaints against the influencers are likely to serve as a deterrent to others who might consider promoting unlicensed platforms.
The Greek gambling market has undergone significant changes in recent years, with the introduction of a new licensing regime and efforts to regulate online gambling more effectively. The EEEP has been at the forefront of these efforts, working to ensure that only licensed operators can offer services to Greek consumers. The action against influencers is part of a broader strategy to protect consumers and maintain the integrity of the regulated market.
Industry observers note that the move could have implications for affiliate marketing and influencer partnerships in Greece. Licensed operators may need to review their marketing agreements to ensure compliance with the new regulations. The EEEP’s actions also highlight the growing scrutiny of social media promotions in the gambling sector globally.
As the situation develops, the Greek regulator is expected to provide further details on the specific charges against the influencers and the outcomes of the criminal complaints. The EEEP’s president has indicated that the regulator will continue to monitor the market closely and take action against any violations. This case serves as a reminder of the importance of compliance in an increasingly regulated environment.
For now, the Greek gambling industry awaits the full implementation of the new regulations and the impact of the EEEP’s enforcement actions. The regulator’s proactive stance may set a precedent for other countries grappling with similar issues related to influencer marketing and unlicensed gambling promotion.