Sportradar: Haaland, Mbappe or Messi – who’s most popular?
Sportradar analyzed betting tickets in the 'player to score' market across three international matches, finding Kylian Mbappe to be the most popular player among bettors.
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Messi and Modrić promote Kalshi as Instagram posts highlight scale of prediction markets
Kalshi gained significant marketing exposure after Lionel Messi promoted the platform on Instagram, following its partnership with Argentina's Football Association. The post highlights the growing scale of prediction markets.
Lionel Messi Promotes Kalshi Ahead of Argentina’s World Cup Opener Despite FIFA Ban
Lionel Messi promoted prediction market platform Kalshi on Instagram ahead of Argentina's World Cup opener, despite FIFA's ban on players having financial interests in betting.