MGM Resorts International and BetMGM have renewed their partnerships with Major League Baseball (MLB), extending their relationship as official partners of the league. Under the renewed agreements, MGM Resorts will continue as MLB’s exclusive Integrated Resort & Casino Partner, a designation that includes involvement in events such as MLB Awards Week in Las Vegas. The renewal underscores the ongoing collaboration between the gaming and sports industries in the United States.
The partnerships, which were first established in 2018, have allowed MGM Resorts and BetMGM to leverage MLB’s extensive fan base and brand recognition. As part of the deal, BetMGM remains an authorized sports betting operator of MLB, providing fans with access to betting markets and promotions tied to the league. The renewal comes at a time when sports betting continues to expand across the U.S., with more states legalizing wagering and operators seeking to secure exclusive partnerships with major sports leagues.
MGM Resorts’ role as the exclusive Integrated Resort & Casino Partner for MLB Awards Week highlights the company’s ability to host high-profile events in Las Vegas, a key market for both gaming and entertainment. The partnership also includes marketing and promotional opportunities, as well as integration into MLB’s digital platforms. For BetMGM, the renewal ensures continued access to MLB’s official data and branding, which are critical for offering competitive odds and engaging customers.
The renewal reflects the broader trend of sports leagues embracing partnerships with gaming operators as a source of revenue and fan engagement. MLB has been particularly active in this space, having also partnered with other sportsbooks and gaming companies. The league’s willingness to renew with MGM Resorts and BetMGM suggests a mutually beneficial relationship that has delivered value over the initial term.
Industry observers note that such partnerships are becoming increasingly important as the U.S. sports betting market matures. With competition intensifying among operators, exclusive deals with major leagues provide a competitive edge. MGM Resorts and BetMGM have been at the forefront of this strategy, holding partnerships with multiple sports leagues and teams. The renewal with MLB is expected to strengthen their position in the market and drive customer acquisition and retention.
Looking ahead, the partnership is likely to evolve as technology and regulations change. Both MGM Resorts and BetMGM have expressed commitment to responsible gaming and integrity, which aligns with MLB’s priorities. The renewal also opens the door for potential innovations in fan engagement, such as in-stadium betting lounges or digital experiences. As the landscape continues to shift, the collaboration between MGM Resorts, BetMGM, and MLB will be one to watch for its impact on the industry.