Răzvan Haiduc, Chief Product Officer at Relum, has outlined the company’s strategic priorities ahead of the iGB L!VE event in London, where the firm will showcase its newly secured UK licence and expanding regulated footprint across Europe. In an exclusive interview, Haiduc emphasised that retention strategies should focus on providing consistent entertainment rather than encouraging unwise decisions, reflecting a broader industry shift toward sustainable player engagement.
Relum, a B2B provider of aggregation and platform solutions, has been strengthening its regulatory compliance in key European markets. The UK licence represents a significant milestone, enabling the company to offer its services to operators in one of the world’s most mature and tightly regulated gambling jurisdictions. Haiduc noted that the company’s expansion across Europe is driven by a commitment to working with licensed operators and adhering to local regulations, which he sees as essential for long-term growth.
Product priorities for Relum include enhancing operational efficiency in aggregation, leveraging artificial intelligence to improve player experiences, and maintaining a strong focus on responsible gaming. Haiduc explained that AI applications are being used to personalise content and detect problematic behaviour, allowing operators to intervene early. He stressed that responsible gaming is not just a compliance requirement but a core component of the company’s value proposition, helping operators build trust with their players.
The interview also touched on the broader industry context, with Haiduc noting that the aggregation space is becoming increasingly competitive as more providers seek to offer comprehensive solutions. Relum aims to differentiate itself through a combination of technical reliability, regulatory expertise, and a player-centric approach to retention. Haiduc argued that retention strategies should be built around providing consistent entertainment value, rather than relying on aggressive marketing or high-risk incentives.
Looking ahead, Relum expects to continue expanding its regulated footprint, with a focus on markets where clear regulatory frameworks exist. The company is also investing in technology to improve data analytics and automation, enabling operators to optimise their offerings in real time. Haiduc expressed optimism about the company’s growth outlook, citing the increasing demand for compliant and efficient aggregation solutions in the European iGaming market.
As the industry evolves, Relum’s approach to retention and responsible gaming may serve as a model for other B2B providers seeking to balance commercial objectives with player protection. The company’s presence at iGB L!VE will provide an opportunity to showcase its latest developments and engage with potential partners across the regulated landscape.